Have you put into consideration making use of Facebook to get in touch with your present customers or people who have visited your website before?
Retargeting the right audience is recommended to convert more from your Facebook ads.
Facebook retargeting is a way of getting more effective results from your ads by getting back to previous visitors to your website. It has proven to be one of the greatest ways of ads conversion, and it is relatively simple to set up.
In this article, we will talk about how Facebook retargeting works and how to set up facebook retargeting.
How does facebook retargeting work?
Retargeting is a very effective marketing strategy that is used to direct your ads on Facebook to people who have visited and shown interest in your site before. It enables you to center your ads on the people who are in-demand and remind them how significant your product is or why buying your service will be the best decision.
Retargeting is an outstanding way to engage with your customers again, and provide them with another chance to decide on your service or product.
Here are the five simple steps on how to set up Facebook Retargeting
Before going on to run ads for retargeting, you should ensure you possess a working facebook account for business ads.
1. Log in to your Facebook Ads Manager and select Audiences
Audiences can be seen in the drop-down menu when you click on Business Manager at the top left-hand side of the screen.
2. Click on Create Audience and pick Custom Audiences
The create audience command can be seen at the top left on your screen. For retargeting, you are supposed to choose Custom Audience, which will enable you to create a campaign that gets through to people who have visited a website before.
3. Choose Website Traffic
There are different kinds of options here, but for the use of retargeting, you are going to focus on website traffic so that you can reach the people who visited your site.
4. Select your target audience from the drop-down menu
You will be directed to a screen which allows you to create your audience. You have an option of targeting any or all of the following:
• Anyone who has visited your website
• Visitors that visit particular pages
• Visitors visiting particular web pages but not other pages
• People who haven’t visited for a period
• Custom combination
5. Get your pixel code and place it on your website
You should endeavor to get a pixel code on your website if you don’t have any before. It is very important to enable remarketing.
A pixel code is a code that is needed to run a facebook retargeting ads. It is mostly used to track visitors that visit your site. Anytime you discover the pixel has been seen, you then know they have visited a specific page on your website. To get this code, go to your Audience section of Ads Manager, you will see your new targeting ads. Click on it, and then select Actions and Click View Panel in the drop-down menu. You should then copy this code and place it between <head> <head> of your website.
To maximize your return, ensure you get your audience’s attention, and provide them with a great reason on why they should choose your product or service. Once you have a perfect grasp on what to do, create an ad that will capture the attention of your audience.
Or you can keep doing what you do the best, ” running your Business”. And let Kwik Computer set up the Facebook Pixel and create a stunning Ad campaign for your business.